Creating Head & Tail Content
Although I have mentioned head & tail content on this blog a few times, I haven’t devoted an entire post to it, which is probably an oversight on my part. The first step in creating head and tail...
View ArticleThe Dangers of Having Multiple Website Versions
With the proliferation of smart phones of varying screen sizes, flash compatibility, and most recently apple tv and google tv, many website owners are choosing to solve this problem with multiple sites...
View ArticleCreate Landing Pages for Expired Information
I’ve discussed what to do when you have products that expire. But what do you do when you have services or information that expires? Is there a way to retain and even monetize that traffic? Let’s say...
View ArticleHow to Optimize an eCommerce Category pages
Today’s post is in response to a question that came in via email asking, “How do I optimize a department/category page with a lot of products?” This is a fairly common question, but it has some...
View ArticleWhat is an Internal Link Hub
I use the term internal link hub and link nexus here with some frequency, but I haven’t actually done a post to explain them, to show how/why I feel they are important, and to show how to use them to...
View ArticleThe Power of Internal Links
I often talk about the power of internal links and how they can be very effective at helping you use your link equity wisely and rank for competitive terms. Before we proceed any further, I think it’s...
View ArticleWhat is Evergreen Content
Evergreen Content is a subject I talk about quite frequently on this blog, but it’s not something I’ve ever devoted a post to explaining. Hopefully this post will solve that problem. Evergreen content...
View ArticleHow to Build an Effective Footer
Footers are one of the most often underused, misused and abused areas of a website. In this post, I’ll be taking a look at footers and passing on some tips to help you get more out of them. Link...
View ArticleHow Many Websites Should I Run
A question that I get asked fairly regularly is “how many websites should I run? Am I better with one website or lots of little ones?” The question has some different aspects, so, as someone who runs...
View ArticleHow to Create a Custom 404 Page
If you’ve spent any time on the internet, chances are you’ve seen silly, funny, or just plain insane custom 404 error pages. However, this article isn’t about creating one of those types of custom 404...
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